AWBURY ARBORETUM
BRANDING
LOGO DESIGN
ENVIRONMENTAL
MOTION GRAPHICS
Student Project
Fall 2023
Ten Weeks
Awbury Arboretum is a free to visit green space in Philadelphia that features historic gardens and architecture, community events and space such as the AdventureWoods, trails, and farmland.
The purpose of this rebrand was to create a visual language that is warm, friendly, and approachable while also paying homage to natural and historical elements of the arboretum. Deliverables included a full logo suite, environmental design in the form of signage and vehicle graphics, merch, employee uniforms, stationery, social media graphics and webpage, and motion graphics.
Secondary, seasonal colors will rotate out during fall, winter, and spring in brand collateral, with Deep Forest and New Growth being both the primary colors used throughout seasons, and the summer seasonal colors.
Various web presences, Including Facebook, a website, Instagram page, and example Instagram posts.
Environmental touch points including directional signage, vehicle graphics, and more.
Various merchandise both for employee use and customer purchase, including throw pillows, tote bags, seed pouches, mugs, and clothing.
