Student Project
Fall 2024
Five Weeks

Just That is a beverage company with a focus on simplistic, easy to digest, yet delicious ingredients that everyone can enjoy. With drinks high in electrolytes for hydration, but low in ingredients, what you see with their products is what you get.

Design goals for this project included creating a visual language that invokes the product’s simplicity, while also being easy to understand, approachable, and friendly. Important features kept in mind to convey this was strong type, loose illustrations created by me, and a light color palette. Deliverables include digital and physical box and can mock-ups.